Practical Information

Cultural Do's & Don'ts

If you were to work in Italy, or with Italian colleagues, two traits would likely serve you well: patience and flexibility. Of course, an argument could definitely be made that these traits would serve anyone well regardless of where or whom you work with, but in Italy, they are particularly useful. The country’s cumbersome bureaucracy and legal system often overflows into the business world, requiring even the most efficient and fast-paced of companies to slow their roll to accommodate these external influences.

If you are entertaining thoughts of getting an impromptu meeting with an Italian firm by simply popping into their office while in Rome or Milan, then disappointment will be your companion, as the likelihood of that happening is the same as winning the EuroMillions lottery. Instead, you are likely to enjoy better luck by doing a little networking beforehand and finding an associate or colleague who might be able to obtain an introduction for you. This will go much further in securing a meeting where you can then make your presentation. Of course, do not harbor the belief that a decision will materialize at the end of the meeting; however, if patience is your mistress you’ll not be disappointed at the amount of time it will likely take for your proposal to make its way up the chain of command.

Italians are expressive and animated people. When they communicate, they do so whole-heartedly with all the facial expressions and gesturing options available to them. Face-to-face interaction is always preferred (though admittedly not always possible), as eye contact helps in conveying your sincerity, honesty, and trustworthiness. Remember that old saying, “First impressions are lasting impressions?” Well, for Italians that holds especially true. Dress well and make a good impression at that first meeting. Appearances, and how others perceive you, are very important.

Also, remember that there are regional differences to account for between the northern and southern regions. For instance, in the North, punctuality and directness are valued in meetings, whereas in the South, a more leisurely approach, which allows for small talk, is appreciated. When possible, take a few moments to brush up on the various regional customs and appropriate business etiquette. Not only can it make a world of difference in your business dealings, but it also simply conveys common courtesy and respect for your international colleagues.