Strength of advertising - Clear segmentation & International reach

The strength of advertising on TUR

TUR provides advertisers with the opportunity to reach a large number of well-educated and mobile consumers with real purchasing power. Furthermore, our advertising program allows you to target your message to users interested in a particular segment (topic).

Clear segmentation | The TUR website has clear segmentation per country through 19 different sections (channels). See our categories of expertise for details.

International reach | TUR offers an excellent opportunity for international branding through a campaign running effectively 24 hours a day.

Targeted Reader Profile

Reader age groups:

25-40 years old 35%

41–65 years old 55%

Education:

80% university degree, masters degree or higher

Taking Up Residence (TUR) appeals to the:

(1) typical expatriate | A highly skilled professional with an average disposable income of several thousand euro per month, staying an average of 4 to 5 years.

(2) new resident | Individuals (professionals, entrepreneurs, students, retirees) planning to reside permanently in a new country and acquire permanent citizenship. These could be, for example, mobile professional Europeans, US or Canadian entrepreneurs opening a branch office in Europe or Asia, or Northern American seniors retiring to more affordable Latin American countries.

(3) international student | Including MBA students that have specific needs for products and services related to housing, international banking/loans, clothing, travel, insurance, language schools, universities, (mobile) internet, etc. This future generation of highly skilled professionals may very well be the next generation of expats; interested in utilizing the services of relocation specialists/movers, private international schools for their children, lawyers, real estate agents and brokers (buying or renting), upmarket travel services, medical doctors, off shore banking specialists, tax and financial advisors, and car leasing and rental agencies. With higher levels of disposable income, they will also be interested in buying highend luxury items such as cars, boats and vacation homes.

(4) emerging nation professionals | A growing number of highly skilled migrants from developing countries, with different needs and demands than the traditional expat.

Contact & Information

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