In the News

Internet Trumps Radio & TV

The Swiss people watched less television, listened to fewer hours of radio but went online more often in 2006 than in 2005, a study by Mediapulse, the media research group of the Swiss Broadcasting Corporation (SBC), reveals. People in the German-speaking part of the country as well as in the French-language region watched one minute less TV per day in 2006.

Radio has kept its title of most followed medium with nine out of ten inhabitants tuning in every day. Mediapulse said there was a slight decline in the number of listeners, down 0.7 per cent to 90.3 percent in 2006. They listened to 100 minutes of radio broadcasts per day, down four minutes compared with 2005.

Around 72 percent of the population aged 15 and up used the internet at least once per quarter in 2006. There has been a 21 per cent increase in usage since 2001, the study said. The use of internet in private homes had increased by 24 percent over the past five years. In 2006, more than two-thirds of the population had internet access at home.